Are you wondering why are more women gambling online? Here is a detailed guide about the rise of online ladies’ casinos that will help you understand the reasons.

The landscape of gambling has evolved significantly, with a notable increase in female participation, particularly in online platforms. According to the Health Survey for England, 2021, 45% of adults who engaged in gambling activities in the past year were women.

This trend creates a query regarding why female gambling in cyberspace and women targeted casinos have become so high in such a high level. Part of the reason can be due to marketing where segmenting based on demographic can increase conversions for that group. So, marketing and making the branding specifically for women can increase the likelihood of women signing up with the casino.

So, in this article, let’s have a discussion about why an increased number of women gamble online.

Let’s get started

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The appeal of online gambling to women

More women use gambling over the web simply because it is convenient, discreet, and incorporates into one’s routine. Online gambling is a safe and convenient alternative to casinos, which can be intimidating and inconvenient, and can be played in a leisurely manner. Online gambling has become so accessible that it can be played on nearly any device including mobile phones which most people have and can access the internet in most places of the world.

1. Convenience and Privacy

One of the largest factors for why women enjoy online casinos is that they can gamble at home. They don’t have to go out to a casino and don’t have to concern themselves with being in a public gambling environment.

1. No Social Stigma – Women will not have to be embarrassed about gambling at a casino, as casinos have a predominantly male atmosphere and a social stigma surrounding gambling. Online gambling allows them to gamble privately, free of social stigma. Historically, gambling was seen as taboo especially for women but as society has progressed with equality for both genders then this taboo no longer exists as being seen as an independent woman is empowering which was not the case during the 1900s.
2. Safe and Comfortable – Online gambling is quieter and less crowded. Online gambling provides a quiet and intimate atmosphere in which to gamble at one’s leisure. You get to gamble in the comfort of your own home without getting ready with makeup or putting on a fancy dress to the casino – you get to gamble on your own terms instead of also trying to impress others which is an interesting perspective.
3. No Need to Travel – Most working girls have hectic lives, with work, family, and even possibly a secondary job, to attend to. Online casinos enable them to gamble whenever and wherever they have free time, not having to make a trip for it. The whole process of going to a in person casino including the fuel costs and even having a car to begin with. The ability to have fun responsibly at home without needing to travel saves both time and complications especially regarding parking your car when you get to the casino.

2. Anonymity

Another big advantage of gambling over the web is that it permits anonymity for women. Unlike actual casinos, where one can see and socialize with one another, web platforms allow one to have anonymity.

1. Safety – There are several women who don’t enjoy gambling in public eyes. Online casinos allow them to gamble privately. Another potential negative while gambling at a public casino with other surroundings is that there could be peer pressure where others tell you to play a bit longer or you take higher risk bets resulting in more losses because you wanted to impress others. Online gambling can provide you with time to think before betting and ensure you are gambling responsibly and all of the regulated casinos, we recommend having safer gambling tools like deposit limits to stop you gambling more which in person casinos don’t have at all!
2. Secure Payments – Secure casinos have secure payment channels, and payments and withdrawals can be made with ease. Whereas, at an in-person casino you need to wait for the bank teller to either count your money or ask customer service to withdraw money from a winning slot you were playing at. Each time you go to a in person casino you likely have to verify your age and show your ID but at a online casino, you do this once.
3. Custom – Players can utilize custom-designed usernames and be anonymous. There is also the ability to withdraw in a multitude of ways including instant bank transfers, e-wallets, and cryptocurrency but a in person casino likely only has cheques, cash, and bank wires.

3. Flexible Schedules

Online casinos can be played 24/7, and therefore, ideal for a female who wants freedom.

1. Fits Around Everyday Life – Women have busy lives, including work, taking care of children, and other chores. Online gambling accommodates them in such a manner that they can gamble at any convenient time for them—while resting when putting kids to sleep, and even in the early morning times.
2. No Waiting for Slots – In a casino, one waits for a seat at a table, a seat at a slot, etc. Online, one can begin gaming at any desired time. The ability and speed you can switch between different types of games from slots, roulette, and blackjack online is immense compared to a in person casino where you have to find each area and then wait for the dealer to be available.
3. Play at Your Own Pace – Women can play quick games when they have a few minutes or spend more time if they want. There’s no pressure to play for long periods. The regulated online casinos like the ones we show have safer gambling tools where you can limit how long each gaming session is and even self-exclude if you feel like gambling is getting too much for you.

Why is gambling being normalised within women?

The rise in women gambling confirms that, increasingly, women have become at ease gambling in a manner that best suits to their lives. Online casinos enable them to gamble with ease, unconditionally, no restrictions in terms of timing, and no inconvenience. As a result, increasingly, women gambling platforms have begun to react, providing a welcoming and friendly gambling environment for them.

In response to a growing female gambling base, most casinos have specifically developed platforms for them. “Ladies’ casinos” online have become a norm and feature:

1. Aesthetic Design: Deployment of feminine colors, such as pinks and pastels, in a welcoming atmosphere
2. Game Selection: Offering games that are popular among female players, including themed slot games and bingo.
3. Community Features: Inclusion of social features such as forums and chat rooms in a move to develop a community of female punters.

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The increasing presence and acceptance of women in gambling have helped normalize gambling for them. With growing platforms becoming increasingly welcoming and women-focussed, a growing number of women can comfortably indulge in gambling-related activity. If we compare this to men in gambling then this behaviour has been highly normalised among men who engage in sports betting with constant advertising for example, during football matches. Not as many women engage with sports so it still has not been fully normalised among women. Women are also less likely to take risks compared to men as showcased in our study at the top.

What are the risks of women gambling?

While the rise in women present in gambling online reflects positive trends in terms of diversity, responsible gambling conduct must be encouraged:

1. Self-Exclusion Tools: To enable player options for excluding or limiting gambling in case of urgency
2. Deposit Limits: Allowing punters to set financial controls to fund gambling activity.
3. Support Resources: Giving access to problem-solving for gambling-related concerns for individuals who have gambling-related complications

According to the Health Survey for England, 2021, 1.1% of female respondents have been discovered to have engaged in at-risk and problem gambling. In perspective, such a fact underlines the need for responsible gambling controls in a bid to preserve everyone’s welfare in gambling. We need online casinos to take further action in protecting both men and women in society to keep problem gambling at a minimum while also providing the freedom to those who wish to gamble responsibly online. It’s a hard balance that needs to be struck and the onus is not just on the casino but on governments where laws and policies can be passed to protect consumers and those at risk especially.

The rise in women gambling online is a sign of a transition towards a gambling community that is becoming increasingly accessible and welcoming for all, including women. With women targeted casinos and women-only marketing, gambling is becoming increasingly accessible and inviting for them but it’s essential this activity is taken with precaution due to the potential harms associated with gambling.

As gambling online continues, responsible gambling must become a consideration to preserve a safe and healthy gambling environment for all involved.